Google+ & Social Search – Stik.com Co-Founders Present at LeadsCon

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This week Stik.com Co-Founders Jay Gierak and Nathan Labenz presented Google Leader to an audience of 1,200 people at a marketing conference at the Mirage hotel and casino in Las Vegas. The reaction from attendees, including executives from Wells Fargo, Merrill Lynch, Allstate, and other Fortune 500 companies, has been incredible. One reporter wrote that I “channeled my inner Zuckerberg” while describing the power of social search.

Folks paid $1,000 to attend this conference, but we’re giving you the goods for free. Check out more info at stik.com/google-premium and see the whole presentation here:

Boost Your Recommendations and Reviews with Your Email Signature (Outlook 2010)

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If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile.

Add your unique URL (http://www.stik.com/INSERTNAME) to your signature line and encourage the people you interact with to view and add to your recommendations.

The recommendations and reviews you’ve received from your customers will speak volumes to those considering enlisting your service. So make that connection easy for them.

Scroll through these screenshots to see how I did it.

This slideshow requires JavaScript.

For Microsoft Outlook 2010 users, the steps are easy:

  • Click “File” in the top toolbar on the left
  • Choose the “Options” on the left
  • In that box, click on “Signatures…” box on the right
  • Choose to create a new signature by clicking, “New…”
  • Enter a name for your new signature, like “standard,” and click OK
  • In the next window,  add your desired text with link to your Stik.com profile:
    • Highlight text and click on the link icon above the editing box on the right
    • Enter your Stik.com profile URL in the Address field and click OK
  • Choose what type of email correspondence you’d like to use this signature for (i.e. new messages, replies) and click OK

When you compose a new email, the signature will automatically appear.

Stik to who know!

Nathan Labenz
Stik.com Co-Founder
Visit me at Stik.com

Rotary Partners with Stik.com to Raise ‘Pennies for Polio’ at No Cost to Supporters

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In a new twist on fundraising, local Rotary clubs are asking supporters to open their desktops rather than their wallets.

Through a partnership with the networking website Stik.com, Rotary clubs around the world, including the Macomb Rotary Club and Sterling Heights Rotary Club, have started the Pennies for Polio campaign.

Read the full article on Patch.com»

OR

Check out the campaign at www.stik.com/rotary.

F8 Previews in Review

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Earlier this week I published two columns (one on BusinessInsider and one on AllFacebook) previewing Facebook’s F8 conference.

As speculation built that Facebook would be launching a major media service, I worried that Facebook might be focusing on the wrong opportunities:

For the economy as a whole, more media means more advertising opportunities. That’s great for Facebook’s short-term bottom line, but not so great for the rest of us. We don’t like the advertising we have. Too often, it’s an annoying shouting match between competing brands: banks and insurance companies, reeling from a loss of consumer trust, trying desperately to win us back.

Facebook’s great potential is in better advertising. Yet, the social network appears to be ignoring some important foundational steps in that direction.

You can read both posts to learn about the projects that I think Facebook should be giving more time and attention.  I’m not suggesting anything too radical — rather, I am mostly encouraging Facebook to open a few game-changing advertising tools that it has previously tested for general public use.

The big announcements are now behind us, and the tech press is swooning over Facebook’s new gadgets, but we’ll have to let the dust settle before we know if the new tools are as suitable to commerce as they are to media.  To Facebook’s credit, they have opened up a whole new set of flexible tools for developers that should make Stik.com and other high-value social sites better in one way or another.

Hat tips to:

Boost Recommendations and Reviews with Your Email Signature (gmail)

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If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile.

Add your unique URL (http://www.stik.com/INSERTNAME) to your signature line and encourage the people you interact with to view and add to your recommendations.

The recommendations and reviews you’ve received from your customers will speak volumes to those considering enlisting your service. So make that connection easy for them.

Scroll through these screenshots to see how I did it.

This slideshow requires JavaScript.

For Gmail users, the steps are easy.

  • Go to your “Mail settings” by clicking the options wheel in the upper right hand corner
  • Make sure you’re in “General” settings and scroll down to signature box and select the option for signature
  • Add your desired text with link to Stik.com profile (highlight any text and click the link symbol, then copy and past your unique Stik.com profile URL in the box)
  • Click “Save Changes” and you’re done

When you compose a new email, the signature will automatically appear.

Stik to who know!

Nathan Labenz
Stik.com Co-Founder
Visit me at Stik.com

Boost Recommendations and Reviews with Your Email Signature (Yahoo)

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If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile.

Add your unique URL (http://www.stik.com/INSERTNAME) to your signature line and encourage the people you interact with to view and add to your recommendations.

The recommendations and reviews you’ve received from your customers will speak volumes to those considering enlisting your service. So make that connection easy for them.

Scroll through these screenshots to see how I did it.

This slideshow requires JavaScript.

For Yahoo users, the steps are easy:

  • Choose “Mail Options from the options tab at the top of the screen
  • Click on “Signature” in the left column
  • Choose to “Show a signature on all outgoing messages” and make sure you select the “Rich Text” option on the right
  • Add your desired text with link to Stik.com profile (highlight text and click on the link symbol, then enter your Stik.com profile URL in the box)
  • Click “Save Changes” and you’re done

When you compose a new email, the signature will automatically appear.

Stik to who know!

Nathan Labenz
Stik.com Co-Founder
Visit me at Stik.com

Boost Recommendations and Reviews with Your Email Signature (Hotmail)

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If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile.

Add your unique URL (http://www.stik.com/INSERTNAME) to your signature line and encourage the people you interact with to view and add to your recommendations.

The recommendations and reviews you’ve received from your customers will speak volumes to those considering enlisting your service. So make that connection easy for them.

Scroll through these screenshots to see how I did it.

This slideshow requires JavaScript.

For Hotmail users, the steps are easy:

  • Choose options from the drop-down tab underneath your name at the top right of the screen
  • Click on “Signature” in the left column
  • Choose to “Mail” from the left tab to get to your mail options
  • Then select “Message Font and Signature”
  • In the “Personal signature” box, add your desired text with link to Stik.com profile (highlight text and click on the “add hyperlink” symbol, then enter your Stik.com profile URL)
  • Click “Save” and you’re done

When you compose a new email, the signature will automatically appear.

Stik to who know!

Nathan Labenz
Stik.com Co-Founder
Visit me at Stik.com